Posted by: Joe | March 21, 2008


I just saw the Michael Bay/Verizon ad for the first time today:

This is how I picture Bay directing/editting:

“Good take, we’ll awesome that up a little bit in post!”
“That’s a good scene, but not awesome.  Cut it.”
“Where are the pyro guys, could we get some more fire in this shot?”

If only they could have worked in a slow-motion circular pan around a close-up of Bay and the Verizon guy with a helicopter flying over them in the background.  I guess there’s only so much awesome you can fit in a 30second spot.


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